The Divergent Brand
Build a brand that starts with you.
The Divergent Brand brings early-stage founders together to work on the foundations of their brand: their purpose, values, audience, voice, and visual identity.
The foundation
Start with what
matters to you
We begin with identity. What do you stand for? Who is your work for? What do you want people to understand about it? From there, we work on the words and visual choices that help you express it.
Purpose to expression
The work we do together
Clarify the purpose behind your work
Define your mission, vision, and values
Understand who your work is for
Develop your voice and messaging
Explore a visual identity that fits
Who it's for
Your voice belongs
in your brand.
This work is designed for early-stage founders, solopreneurs, coaches, consultants, and creatives whose own voice and experience are central to their brand. You can be exploring an idea or taking existing work further.
How the cohort works
Reflection, practice,
and conversation.
The cohort combines live group work, individual reflection, and feedback. We use AI tools and Canva as part of the process, alongside conversations about the choices you're making and why.
Work with Jen
The person behind
the process
I bring experience in HR, employer branding, and strategic communications to the work of helping people articulate who they are and what they do. In The Divergent Brand, we apply that work to the brand you're shaping.
The Divergent Brand
Interested in what's next?
Join the interest list for updates about the next cohort.